Sustainable BIFL

For quite some time I was searching for the right word to place near ‘buy it for life’. Why? Because after briefly browsing through Google for BIFL definition I had an impression that it is quite a radical term.

And Mediana was never known as a radical person.

My research results revealed that in order for you to be a BIFL representative you have to buy only ‘eternal’ and really expensive stuff. In todays consumer’s world that is highly inpractical and reckless.


Sustainable development

My point of view is more sustainable – buy what you need (social), buy what you need it for (economics) and buy it to last (environmental). Although this word ‘sustainability’ is very fashionable now, maybe it is just what we need to arrange our life in a more convenient fashion.

Mediana always believed in the golden middle of everything and the nickname itself stands for that. In statistics and probability theory, the median is the value separating the higher half from the lower half of a probability distribution. For a data set, it may be thought of as the “middle” value.

That is what sustainability is – a middle value between what people needs, what they can get and damage control to nature.

Reading our posts and material you may notice that the word ‘buy’ and ‘lifetime’ not always have the same meaning.

‘Buy’ can:

  • be literal;
  • mean getting something specific;
  • mean a conscious choice or decision.

Lifetime can mean:

  • human lifetime;
  • the object’s (dead or alive) lifetime.

Either way it goes, we hope that you will find your way through the twists and turns of our thoughts.